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Hailey Bieber, AKA the reigning queen of food-themed fashion and beauty trends, is preparing to celebrate her 27th year the only way she knows how: With a sweet-as-can-be rhode launch.
getty
On Wednesday, the skincare line’s founder announced the upcoming release of her newest jellybean-flavored Peptide Lip Tint on Nov. 22, which happens to perfectly coincide with her 27th birthday. As always, Bieber shared the news with a series of stunning campaign images, including a snap that saw her posing on a gigantic pink jellybean wearing a slouchy T-shirt and … not much else.
rhode
In the snap, Bieber sprawled out on the human-sized candy while sporting a pink collared shirt — which she DIY’d into a crop top by tying it back in a knot — paired with a matching high-cut hot pink thong. Scrunched white ankle socks, chunky gold hoop earrings, and (of course) pink, lip tint-covered glossy lips accessorized the model’s barely there look, and she wore her brunette bob straight with a middle part.
Hailey also shared a trio of snaps from the new campaign on her Instagram account, where she described the launch while debuting two additional (equally pink!) outfits.
“Step into nostalgia 🍬 on 11/22 9am pt for my birthday,” she captioned the post, which saw her posing in a pastel pink bodysuit and hot pink hot pants. “We are launching our first limited edition Peptide Lip Tint. A tint of baby pink, a sparkle and a yummy jellybean scent. 🍬✨ join the waitlist now at rhodeskin.com @rhode.”
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